Lifespeed
B2C/B2C/Startup
Role
Lead UX Designer/Director of User Experience
Coached Jr. members, and participated in design, marketing, and strategic planning.
Created wireframes, personas, user journeys, task flows, navigation taxonomy, low and high fidelity mockups, and marketing newsletters.
Project Vision
Lifespeed was a startup dedicated to creating a user-centric healthcare platform that would allow users to personalize their health stories.
Goals
To create a secure platform for users and medical professionals to exchange personal and medical records.
Research
Interviews with users revealed that poeple have a close relationship with their medical records, and three pain points when dealing with them:
- Receiving personal and family medical records
- Organization
- Access and sharing
To empathize with the users, we conducted interviews and focus groups, and based on the outcomes, I created personas.
Strategically, the team decided to focus on one single persona for MVP.
User journeys and task flows allowed me to identify opportunities, which were shared with the team and helped to drive priorities
Interaction Design
Using low-fidelity prototypes and wireframes, I conducted gorilla usability testing and collaborated with the team on development.
High-Fidelity Mockups
Upon iterating the prototypes with selected users I created semi-high-fidelity mockups.
When I came to Lifespeed they already had a defined theme, so during my term I started the Design System and refinement of functional and presentation components.
Reflections
Lifespeed went out of stealth mode in May 2015.
In July 2015 the co-founders were invited to participate in the Healthbox program, for entrepreneurs in the healthcare industry. This was a pivoting moment for Lifespeed as the product focus shifted to Hospitals.In October 2015 our small team was dismantled 😢
The main lesson that we all learned was to ship something, ship small, and ship fast.
I am humbled by the opportunity, and grateful to have shared moments, passion, and hard work with such a great team.